Tutorial

Caption Writer Mastery

Learn the Hook-Story-CTA framework to create viral Instagram captions that drive engagement and bookings

Video Tutorial Coming Soon

Follow the written guide below to get started

1

Choose Your Caption Type

Navigate to the Caption Writer tool and select the type of content you're creating:

Transformation

Before/after reveals, makeovers, dramatic changes

Educational

Tips, tutorials, product recommendations

Promotional

Special offers, new services, limited-time deals

2

Use the Hook-Story-CTA Framework

Hook (First Line)

Grab attention in the first 3 seconds

✨ "This blonde transformation took 6 hours..."

🔥 "Stop using heat on your natural hair!"

💰 "Last chance for 20% off all services"

Story (Middle)

Build connection and provide value

• Share the process or technique

• Explain why it matters

• Add personality and authenticity

CTA (Call-to-Action)

Tell them exactly what to do next

📱 "DM to book your appointment"

💬 "Comment 'YES' for the product list"

🔗 "Link in bio to shop"

3

Optimize for Engagement

Keep it scannable

Use line breaks and emojis to break up text

Add 5-10 relevant hashtags

Mix popular and niche tags for maximum reach

Ask a question

Encourage comments to boost algorithm visibility

Tag products or locations

Increase discoverability and shopping opportunities

Real Example

Blonde Balayage Magic

From dark to light, we created the perfect sun-kissed glow! 🌟 This transformation took 4 hours of love and precision.

We used Olaplex throughout to keep her hair healthy and strong. The result? Gorgeous, dimensional blonde that looks natural and feels amazing.

Ready for your dream hair? DM to book! 💛

#BlondeBalayage #HairTransformation #SalonLife #BalayageSpecialist #BlondeHair #HairGoals #BeautyPro #HairColor #Balayage #HealthyHair

Or get the complete prompt guide with 100+ ready-to-use examples